Sexy Mother Pucker Lip Pumping Gloss is the top-level lead to this pink themed, in-your-face. Endcap Display. "Fasten Your Seatbelt." "Plumped Up Pout," "Righteous Butter Body Lotion" and "Smoothie Star Body Milk" are among the 3D Dimensional tag lines and product offerings. Product spokesmodels are retro and 1940-ish, but the appeal is targeted for today. The branding and theme create a Category Definition of its own for Soap and Glory and more in the space of an Endcap.