Micellar water contains micelles, small balls of cleansing oil molecules. A corrugated point-of-purchase tower promotes Garner Micellar Water as America’s #1 but Lancôme and Borghese and others offer similar products. Though benefits are promised I might have appreciated a bit more of the “why better” than the simple “how.” The Tower’s small footprint make it welcome anywhere in the store. Sales seem good with product being “faced” upward as sold from above. Mated tray corrugated levels stabilize the product to prevent tumbling.