This giant frosty bottle of Coca-Cola® recalls the point-of-purchase campaigns of old, as well as carrying forward the taste traditions of the beverage. Best of all it calls out to shoppers at great distance to draw attention to a crouching, hard-to-spot, cash wrap beverage cooler. Employed in a hardware / lumber superstore, I'm sure it boosted sales and satisfied many a thirsty tradesman on the hunt for materials.