More interested in brand projection than merchandising density, ChapStick wraps its cylindrical display with a spiral of Corrugated Butterfly and Regular Display Hooks winding down to the base. A creative configuration requiring careful planning. Price Label application was an in-store afterthought with Self-Adhesive Labels stuck informally to the display. I felt pressured to straight and align each one to make presentation perfect, but I normally operate under a Non-Interference Prime Directive.